Chevonna Davis watched the same thing happen over and over: a house would be won with an optimistic price, marketed thinly, reduced twice, and finally sold in month five for less than a correct price in week one would have produced. The client rarely understood why.
CHE Realty & Design opened on the premise that the fix was not better software or a bigger team. It was doing the unglamorous parts properly — the pricing homework, the walkthrough, the preparation list — and taking on fewer files so there was time to.
The second premise was that a client should not be turned away over geography. Plenty of agents work a handful of suburbs and refer everything else out. This practice is licensed for the entire state and works it: Milwaukee and the North Shore, Madison, the Fox Valley, Door County, the Northwoods, the driftless southwest. If the property is in Wisconsin, the homework gets done.
All 72
Wisconsin counties served
One
Agent on your file, start to finish
< 1 wk
On market, two consecutive listings
1%
Of every commission, given back